For Cybersecurity Companies
Unlock your partner ecosystem’s potential
- Automate partner onboarding and training
- Accelerate revenue with easy lead management
- Create a more engaging partner experience
Problem
FOMO runs high in cybersecurity. Many ecosystem leaders are juggling a lot of partners, and managing them with inefficient spreadsheets, ad hoc in-house platforms, or emails. With partners working with ten or more vendors battling on “speeds and feeds,” though, the best partner experience wins.
And, don’t forget security. In this industry, finding a partner management solution with best-in-class security standards isn’t optional – it’s a necessity.
Solution
Our partner management platform automates and controls the entire partner journey, end-to-end.
Say goodbye to inefficient spreadsheets and hello to automated partner training and onboarding, lead management, and robust partner certification and incentive programs.
Impartner handles it all and more with best practices and industry-leading security built-in, so you can transform your partner management strategy.
Unlock significant growth with Impartner
A commissioned study conducted by Forrester Consulting found that a composite organization based on Impartner customers achieved the following:
296%
return on investment over 3 years
Up to 50%
increase in partner-sourced deals
<6 months
payback period
Better partnerships in the cybersecurity industry start with Impartner
We chose Impartner over other solutions because they’re visionary and they’re market leaders. We needed a solution that was future proof.
—Emma Shaw
EMEA Director of Partner Marketing, Snyk
Impartner: A proven leader in partner management and partner ecosystems
Recognized on G2 as a Leader in enterprise and mid-market partner relationship management, Impartner helps businesses streamline, scale, and succeed with their partner programs. From onboarding to deal registration to analytics, our customers consistently praise our ability to drive real results, earning top marks across regions including the UK and Europe. Trusted by leading brands, Impartner is at the center of today’s most effective partner ecosystems.
Top-rated on G2
The ease of use and support has been phenomenal!
—Matt Marks
Inside Channel Account Manager, Cyberhaven
With Impartner, big impact happens fast
Automation put Firemon ahead with partners
LogRythm passes Impartner’s security protocols with flying colors
A10 relies on Impartner’s seamless integration with Salesforce CRM to manage indirect sales
SoSafe achieves 300% YoY channel growth with Impartner
From chaos to clarity
It’s more about the journey…
Give your partners the best experience possible with the suite of products offered by Impartner.
Recruit
Drive traffic of potential new partners to the partner registration process via email campaigns and public-facing web pages. Leverage the configuration abilities of Impartner to create messaging to entice the right type of partners to apply for access.
Enroll
Easy application process for potential partners that leads to a sophisticated approval workflow system so that you can carefully select who gets to pass through the velvet rope and be welcomed into your exclusive content and toolset provided to your authorized partners.
Onboard
Getting your partners onboarded and provided with portal credentials is only the beginning. You need to truly guide each partner through their journey that will drive them to their first dollar of revenue generated for you. Doing so in an automated, scalable fashion will provide a consistent and repeatable experience.
Train & Enable
Curate and present professional training material to the right partners at the right time that facilitates testing to confirm competency. The better trained a partner is on your products, the better they can sell and support those products, and the happier your customers will be.
Manage Pipeline
Make it easy for your partners to register deals and have the data sync in real-time to your CRM to resolve channel conflict. Also, have a well-defined delivery process of pre-qualified leads to your high performing partners to carry until close.
Sell
Provide all the sales and marketing materials within Asset Library that are needed to assist partners to be successful, including enabling co-branding or white labeling of any documents of your choosing. It’s important to make these materials easy to find with in-document search and simple to preview, download, or share with one-click options.
Generate Demand
Amplify your marketing messages by extending lead generation campaigns to your partners’ networks with our low-touch methodology, which maximizes your reach by simplifying and automating adoption. No matter the source, you will have full lead attribution for a complete ROI picture and reliable delivery methods to get hot leads into partners’ hands immediately.
Through Channel Marketing Automation (TCMA)
Market Development Funds (MDF)
Impartner Marketplace
Engage & Communicate
Successful channels know the importance of remaining in regular communication with your partners. The best channels provide 100% personalized and targeted content in a highly scalable and cost-effective manner to deliver far better audience engagement. When executed properly, you up-level your partners to be experts of your brand.
Motivate & Reward
Partners are mostly coin-operated, so it’s imperative that you provide a clear and simple picture of the rewards they stand to gain for being successful with you. The levels of access, benefits and progress of rewards need to be spelled out plainly to your partners to keep them motivated.
Plan & Optimize
It’s said that without goals, and plans to reach them, you are like a ship that has set sail with no destination. This is especially true for your partners. Create business plans where partners and their channel managers can both track progress toward stated goals in real time and avoid an unpleasant QBR surprise.
Measure
Analyze what’s working and what’s not across every aspect of your indirect sales with the same insight you have into direct sales. All key aspects of your Impartner platform are collected into pre-packaged reports – sales pipeline, asset engagement, journey or training progress – or create your own personalized reports and dashboards to get the exact data that you need to identify successful partners or areas for possible improvement.
Recruit
Drive traffic of potential new partners to the partner registration process via email campaigns and public-facing web pages. Leverage the configuration abilities of Impartner to create messaging to entice the right type of partners to apply for access.
Enroll
Easy application process for potential partners that leads to a sophisticated approval workflow system so that you can carefully select who gets to pass through the velvet rope and be welcomed into your exclusive content and toolset provided to your authorized partners.
Onboard
Getting your partners onboarded and provided with portal credentials is only the beginning. You need to truly guide each partner through their journey that will drive them to their first dollar of revenue generated for you. Doing so in an automated, scalable fashion will provide a consistent and repeatable experience.
Train & Enable
Curate and present professional training material to the right partners at the right time that facilitates testing to confirm competency. The better trained a partner is on your products, the better they can sell and support those products, and the happier your customers will be.
Pipeline
Manage Pipeline
Make it easy for your partners to register deals and have the data sync in real-time to your CRM to resolve channel conflict. Also, have a well-defined delivery process of pre-qualified leads to your high performing partners to carry until close.
Sell
Provide all the sales and marketing materials within Asset Library that are needed to assist partners to be successful, including enabling co-branding or white labeling of any documents of your choosing. It’s important to make these materials easy to find with in-document search and simple to preview, download, or share with one-click options.
Demand
Generate Demand
Amplify your marketing messages by extending lead generation campaigns to your partners’ networks with our low-touch methodology, which maximizes your reach by simplifying and automating adoption. No matter the source, you will have full lead attribution for a complete ROI picture and reliable delivery methods to get hot leads into partners’ hands immediately.
Through Channel Marketing Automation (TCMA)
Market Development Funds (MDF)
Impartner Marketplace
Communicate
Engage & Communicate
Successful channels know the importance of remaining in regular communication with your partners. The best channels provide 100% personalized and targeted content in a highly scalable and cost-effective manner to deliver far better audience engagement. When executed properly, you up-level your partners to be experts of your brand.
Reward
Motivate & Reward
Partners are mostly coin-operated, so it’s imperative that you provide a clear and simple picture of the rewards they stand to gain for being successful with you. The levels of access, benefits and progress of rewards need to be spelled out plainly to your partners to keep them motivated.
Plan & Optimize
It’s said that without goals, and plans to reach them, you are like a ship that has set sail with no destination. This is especially true for your partners. Create business plans where partners and their channel managers can both track progress toward stated goals in real time and avoid an unpleasant QBR surprise.
Measure
Analyze what’s working and what’s not across every aspect of your indirect sales with the same insight you have into direct sales. All key aspects of your Impartner platform are collected into pre-packaged reports – sales pipeline, asset engagement, journey or training progress – or create your own personalized reports and dashboards to get the exact data that you need to identify successful partners or areas for possible improvement.
We needed material and methodology to provide a base level of understanding to the entire partner ecosystem, so PRM is critical to help us hit all those different things.
—Brian Kroneman
Sr. Director of WW Channel Programs and Operations, SentinelOne
Security you can rely on
Our solutions are built to meet today’s demanding security requirements such as SOC II type 2 certification, GDPR compliance, and data encryption in transit and at rest. Need proof, just ask one of our many cybersecurity customers.
Metrics that matter
Without data, you’re just guessing. Our industry-leading Impartner Analytics empowers you to make better decisions with robust, customizable dashboards and real-time analytics that drive ROI.
Where PRM meets CRM
Yep, we’re besties. Achieve easy, seamless integration with the world’s leading CRM platforms for real-time, bi-directional data flows.
The ultimate efficiency hack
Drive more leads with less work. Our platform is purpose-built to scale and automate your key processes, from pipeline management to co-marketing to MDF approvals.
Drive efficiency, growth, and sales with Impartner
Find automated ease, seamless integrations, and real-time clarity to drive your partner ecosystem growth. Request a demo today to see our platform in action.
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*Results from a commissioned Total Economic Impact™ analysis conducted by Forrester Consulting.
It’s time to grow faster, together.
At Impartner, we make powerful partner networks unstoppable, with organizations achieving 296% ROI and 50% more partner-sourced deals. Ready to see how it works?
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